Meet Erin Blair Gobin
Founder + Lead Artist
I’ve always been drawn to design, beauty, and the art of transformation. Before entering the bridal world, I built a career in marketing and graphic design — a foundation that continues to influence my approach to makeup. Much like design, artistry requires an intuitive understanding of color, balance, proportion, and focal points. From the moment I picked up a makeup brush, those principles came naturally, and I was instantly captivated.
What began as a creative side project quickly evolved into a full-time calling. Over the past 20 years, I’ve trained with some of the most respected artists in the industry and developed a signature aesthetic rooted in refined softness, timeless elegance, and natural, elevated beauty.
Today, I lead Blair Beauty Group’s elite artistry team — each member hand-selected, personally trained, and aligned with our dedication to luxury service, calm professionalism, and an effortless wedding morning experience.
Our Philosophy
At Blair Beauty Group, we believe a woman's true beauty comes from within. Our role is simply to bring that beauty forward — softly, elegantly, and in a way that feels completely authentic to her.
Our signature aesthetic blends elevated natural makeup with modern-classic hairstyling. We create looks that are timeless, never overdone, beautifully refined, and designed to last from your first look to your final dance.
Every decision we make — from the products we select to the energy we bring — is rooted in artistry, intention, and an unwavering commitment to excellence.
Meet the Blair Beauty Group Artistry Team
Every artist on our team has been carefully vetted, hand-selected, and personally trained by Erin in our signature aesthetic.
With years of experience and a shared commitment to calm, professional, luxury-level service, our artists deliver exceptional, consistent work that aligns seamlessly with the Blair Beauty Group standard.
The Blair Beauty Group Signature
Soft glam that looks like you — only elevated.
Our makeup is breathable, polished, and refined.
Our hairstyling is modern-classic, clean, and timeless — never messy, never dated, never “prom.”
We tailor every look to your features, your dress, your venue, and the overall aesthetic of your day. The result is a bridal look that photographs beautifully, feels effortless in person, and remains timeless for decades to come.
Ready to Feel Beautiful, Calm, and
Completely Taken Care Of?
Explore pricing, request a custom quote, or book a phone consultation.
We’d love to help bring your bridal beauty vision to life.